If you are really serious about making a
career in the detail industry, you need to be knowledgeable and proficient with
the tools and techniques used, you also need to learn how to grow your
business, and it has absolutely nothing to do with a miracle product, polishing
machine or any other equipment. It all comes down to obtaining knowledge and
its correct application
What traits make a ‘professional’ detailer?
According to a recent
detailing poll, most detailer’s are self-taught, along with websites like
YouTube and various detailing forums it seems an easy entry-level business.
Unlike other trades there are no formal educational or vocational education
requirements nor is there a requirement for professional licensure
The USA Small Business Administration (SBA) states that only 50% of new businesses survive 5 years, or more and that most fail in the first two years.
The USA Small Business Administration (SBA) states that only 50% of new businesses survive 5 years, or more and that most fail in the first two years.
Education – attend an approved
detailing course. Don't ever stop learning: knowledge of new technology and
application methods also make detailer’s an asset to both a company and its
clients and increase the value of the services offered
Knowledge – Automotive original
equipment (OEM) technology is becoming more and more complex requiring educated
and skilled technicians to work on them. As the materials used are constantly
changing we must maintain our knowledge base and utilize the correct products
and application methodologies to keep up with emerging technologies. It is very
important to be able to recognise the various finishes and materials used as
they all require different methodologies and products for proper care and
maintenance.
Diagnostic skills -
Diagnosis is the key, not guess work; the most important thing to find out
before you attempt to clean or care for something is to ascertain what the
material is made from.
Continuing Education –
become pro-active on detailing forums an Facebook detailing pages and read
articles authored by experienced detailers. This will not necessarily improve
your detailing skills, lead to a successful business or change your life.
Applying what you learn from it, however, will. That's where your commitment
comes in - you need to make a commitment to yourself right now that you will
take action on what you learn
Customer service / satisfaction
This is what customer
service looks like (or how to ensure repeat customers)
a)
Finding out what the customer wants (advising them
(non-aggressively) what they really need.
Ask a potential Customer the following:
1.
Have you ever had a
professional detail your vehicle?
2.
What did it include?
3.
What are your priorities as
to your vehicles appearance? (This answer will provide what aspect to focus
your sales presentation on)
4.
Do you have a budget in
mind?
This may
not include all the items they have listed, which gives you an opportunity for
a discussion. "For that amount, I can address the 4 most important things
that you described to me (Shiny, interior, wheels, glass), but correcting the
scratches on the paint surface is time-consuming and would go beyond your
budget as stated; but could be included for X$. This will secure the detail and
they get results in the areas that are most important to them
Determine what is important
to each individual customer; after all you are catering to their wants not
yours. Spending hours to produce a flawless paint finish, when the customer is
looking for a spotless interior (after all that were they’ll spend most of
their driving time) +
b)
Meeting and exceeding (within reason) customer expectation’s +
c)
Ensuring the end product meets your quality standards
Success Rate
There is a lot more to
getting started in the auto detailing business then knowing how to use the
equipment, using chemicals and getting a car detailed. Just like any business
there are financial considerations, books to keep, contacts to be generated,
Insurances and permits along with sales and marketing concepts to be put into
place in order to grow your new business venture.
Getting started in business
should be a decision your confident in making happen. Be sure to do your
research, get educated and find out just what it takes to get a great return on
your investment of time and money. Most people who get started don't set up the
business correctly in the beginning stages and end up either loosing or
completely folding up shop. We know that a large percentage of detailers fail
within the first 18 months of getting started.
There are two main reasons
for this challenge. One, is they don't know how to run a business and don't
have enough knowledge to keep it up. And second, they are usually much
undercapitalized to support their business until they do learn how to make it
work. Basically, they run out of money before they make money.
Very common in many businesses today and this can be a tough business to get started in and build that all important customer base. Once established it provides an almost an instant return on your investment and a fast way to generate income. Adjust your mind-set and consider this enterprise as a business not as a job.
Very common in many businesses today and this can be a tough business to get started in and build that all important customer base. Once established it provides an almost an instant return on your investment and a fast way to generate income. Adjust your mind-set and consider this enterprise as a business not as a job.
Set your business some goals
and write them down, place them where you can see them every day. Consider it a
living document and adjust it in line with customer requirements and changing
market demands
However, it is vitally
important to get it started right and to learn how to run a business as well as
the technical aspects of cosmetic restoration ; my best advice is to obtain as
much knowledge and professional training
as you can, this can be obtained via seminars and by reading Internet cosmetic
restoration forums
A completed business plan - this is the first item on the list because it is, by
far, the most important. Without a business plan, you can’t have a business.
It’s the foundation on which your enterprise will be built. Accordingly, it may
contain some, all or none of the points below, so keep that in mind when you
put it together. Your goal here is to present an overall summary of what your
business is and how it’s going to make money.
Market research - is the verifiable data that
demonstrates the need and viability for your business. Without it, your idea
may only be good in theory.
Potential customers - your market research should prove a theoretical
customer base for your idea, but potential customers will drive your point
home.
Real ability - you’ll also need to make sure that you’re capable of
handling the first stages of development and business growth personally. If you
have years of experience in the industry or other proven credentials, you
should be in good shape.
If you get started with the
proper training and education your chances of success are greatly increased.
There is a lot more to getting started in the auto cosmetic restoration business
then knowing how to use the equipment, using chemicals and getting a car
detailed. Just like any business there are financial considerations, books to
keep, contacts to be generated, Insurances and permits along with sales and
marketing concepts to be put into place in order to grow your new business
venture.
Many people
seem to think that being a professional detailer must be the coolest job ever,
and in some ways it is. Working on both everyday driver vehicles and amazing
exotic cars day in day out and doing something you love to do for a living is
pretty awesome. Detailing your own or friend's vehicle’s is worlds apart than
detailing vehicles’ for money, both in their expectations and your motivation;
and there is also a harsh reality to being a detailer that you should be clear
about from the very beginning.
A
large % of the people attempting to open a detailing / paint restoration
business fail; as too many focus solely on the technical side of the business but
never learn how to run a business properly.
Education is the most
important component of the success of any business. The skills required to run
a business consists of; Technical (to do the actual work) Marketing (to get the work and keep it coming in) Financial (maintain company books, paying suppliers, ensure vendors
are paid on time, maintain the company’s credit rating, paying company taxes) Administration (maintain adequate chemical supplies, maintain a working
relationship with the company Accountant, ensure bills are current (telephone,
electricity, rates, water and etc.) ensure client bills are received and
resolve any conflicts should they arise
A professional detailer has
the knowledge to recognise the materials they will be working with and knows
what chemicals can be safely used to correct any problem, they will also have
all of the equipment, tools, supplies, and chemicals required to properly and
efficiently detail the vehicle
Knowing the products you use and their application methodologies and what works in a given situation from practical experience, will help strengthen your knowledge to provide an invaluable service to both existing and potential customers
You need
talent plus experience, knowledge and understanding; establishing creditability
is one of the biggest challenges for small start-up businesses.
Random success plays a part
in all industries; randomness or the ups and downs of luck, both good and bad,
sometimes mask for a while anyway; underlying quality. But few people are
confident enough to stand by their judgements about underlying quality or
character and so remain fixed upon short-term indicators - indicators
bedevilled by chance.
You need to decide what niche market you want to concentrate on.
Production
Aimed towards the average
vehicle owner, which caters to ‘wash & wax’ type clients, this market
sector provides a higher cash flow but small profit margins. High turnover
(volume) provides the biggest profits. It produces a steady work load and a
guaranteed pay cheque. Other advantages are-
·
It’s more productive, consistent because all cars receive the
same service and you want to complete as many cars as possible per day.
·
With a higher turnover and bulk buying of products greater
profits can be realized
·
You do not need special facilities; a garage or warehouse is all
that is required.
·
There is little need to advertise because you only have to
depend on one or two dealer contracts.
Retail
Many operators of
retail-oriented detail businesses simply will not do dealer work, as they
prefer catering to higher end clients, usually ‘exotic’ or specialised
automobiles, this market sector provides lower cash flow and higher profit...
There are several reasons for this, including a combination of job
satisfaction, higher profit and emotion:
·
The gross profit per car is less for dealer work than retail
services.
·
Retail vehicles are typically in better condition and the
customer is generally more positive about the end results of the detail
service.
·
You are able to hire a better quality staff because you do fewer
cars at higher revenues.
·
The loss of one customer or two will not break your business in
the same way losing a dealer contract would.
·
The retail market is bigger and has great potential for growth.
The retail market would not
be much affected by the loss of a customer, but the production market would be very
negatively impacted with the loss of just one dealership
If you think that cosmetic restoration
is just a job think again, because it isn’t. It’s more like a lifestyle choice,
and the spirit of what it involves will need to run deep in your veins if you
are to succeed and thrive as a detailer.
The ultimate question is
this: are you trying to open and invest in a properly functioning business or
just trying to creating a job.
Usually a business needs to
operate for a period of months before it breaks even, so it’s a very poorly
paid job. You could be the best detailer the world has ever seen but unless you
learn how to correctly operate a business properly you're just setting yourself
up for failure
If you know deep inside that
you will work as hard as it takes no matter what, and that paying attention to
minute details day after day and vehicle after vehicle appeals to you even
though it will be extremely challenging then this type of commitment will help
you to succeed
Dealership Work
You may want to approach a
local dealership to sustain constant work year round. This is
"wholesale" work since you are not dealing with the customer
directly. Dealerships typically pay about 60-75% what you would get directly
from a customer.
Typically larger dealerships
already have detailers on their payroll. However independents that sell only
used cars contract this work out. Approach them on a weekday afternoon not
Friday-Sunday as these are their busiest days; typically you should talk to the
sales manager. Do not worry if they don't book right then and there, leave them
a card and let them know who you are. You will want to continue to check on
them. Many dealers get in more cars than a single detailer can handle and they
might start you out with a couple cars if you can catch them at the right time.
Don’t let them push you
around with an unreasonable price requirement or requests for discounts and
extras. Just give them what they are willing to pay for at a price that will
show a profit. There is always another dealer down the road. Dealers with a
higher end inventory typically are more willing to pay a little more to get a
car into selling condition. Don’t be afraid to stop in and reintroduce yourself
and remind them of your services.
Price shopping customers
The first thing you must
communicate is the quality and value that your detailing services offer vs the
competition. You must be able to communicate and/or demonstrate the added value
of your services and then you’ll find that prospective customers will be
willing to pay your price.
Companies that market
high-end products make it their business to create added value such as;
memorable service; higher quality and guaranteed, on-time delivery, and they
excel at communicating these differences very effectively.
It does you no good to be
the best detailer in your area, if you cannot or do not communicate this to
prospective customers.
Of course there are some
people who are seeking the least expensive detail service around, and you need
to identify these people and not waste time with them. Not everyone who seems
to be price shopping are actually seeking a cheap deal, many are just price
conscious. They are looking for value but do not understand the detail service
so the first thing they ask is price. Education is the key for the public to
understand just what detailing is and what it means for their vehicle. It’s up
to the detailer to explain the added value detailing will make to their vehicle
and to ascertain their expectations and explain how they can be met
A detailer who feels they
lost a sale on price alone, when usually the real reason is that the detailer
failed to explain the added value or differences between their service and the
hack advertising cut prices to the customer; it’s really that simple
Attention to Details
Dependent upon your cosmetic
restoration goals and the areas of concern you would like to work on. You do need to understand some of the basic
chemistry behind the materials and finishes used for automobiles to understand
how to care for it.
Diagnosis is
the key, not guess work; the most important thing to find out before you
attempt to clean or care for something is to ascertain what the material finish
is made from. Much the same is true if you’re trying to remove a stain, what
caused the stain (Organic stains, Inorganic stains or
Petroleum soils) and what is the material ( Finished or Synthetic Leather, Fabrics, Wool or Synthetic
fibres) you are trying to remove the stain from.
Formulate a cosmetic
restoration plan, then utilize proper cosmetic restoration techniques, combined
with quality products is what makes a details outcome, successful.
“God is the details” and it’s often the small
things that make the difference between a good detailer and an outstanding one.
Once your paint is polished and protected look to the finer details; wheel
wells, brake callipers, wheel lug nuts, glass surfaces, tyres and the exhaust
tips and the interior: brake pedals, control knobs, instrument cluster, door
kick-plates, seatbelts, buckles and retractors.
[A customer is the most
important visitor on our premises. He is not dependent of us; we are dependent
of him. He is not an interruption in our work; he is the purpose of it. He is
not an outsider in our business; he is a part of it. We are not doing him a
favour by serving him; he is doing us a favour by giving us the ...opportunity
to do so] Mahatma Ghandi
Becoming a Professional Detailer
You also must have a Tax ID
to get Business Insurance and a Checking account, you’ll also need to file tax
returns each year and you should employ a professional CPA to help with this
In most cases a city or county in which you are going to do
business requires that you have a Tax ID # to get Business
Insurance and a Business Checking account, you’ll also need to file tax returns
each year and you should employ a professional CPA to help with this (See also Business Insurance).
Before the
late ‘60s most major car dealerships had a staff of trained professional
detailers. The economic downturn has forced many dealerships to eliminate their
detailing staff and hire junior staff to wash and polish vehicles or contract
the service out to the lowest bidder.
Becoming a
professional detailer takes knowledge of the materials used; experience to both
see defects and using methods that succeed in removing them, plus talent and
skill in using the correct tools; and most importantly an "attention to
detail" As well as keeping current with the developments in automotive
products, trends demographic, and
financial influences that impact auto cosmetic restoration .
One man who
should know is Paul Normyle, founder of vehicle preparation service Shine.
Seven years ago he was a very dissatisfied sales and marketing director for an
engineering company, schlepping around the Midlands in a Rover 214. Today he's
at the helm of a Bentley GT (part of his 11-car collection) and a firm with an
annual turnover of £4 million. And he got there by cleaning cars.
[I thought there had to be a better way to earn a living,"
says the 41-year-old, "so I bought my first van and valeting equipment
with a credit card and went from there. I started by cleaning other people's
cars, now I'm paying 78 people around the UK to do it for me.]
Cosmetic restoration
Attention
to detail makes all the difference to customer satisfaction and retention.
Cosmetic restoration is a
better way to explain this type of higher level services; the term ‘detail
‘simply means wash, wax and vacuum to the majority of the population. Is an
essential part in the maintaining the appearance of a vehicle. The objective with
the cosmetic restoration of a vehicle is to make it look as good as it can. In
many cases make it look better than it was when new. Cosmetic restoration can
take a lot of time, but the results are always worth the effort.
Proper cosmetic restoration
will also protect a vehicle from environmental hazards that can rob life away
from your vehicle. In order to attain and maintain an optically perfect shine,
you must protect it from natural deterioration and dullness that occurs over
time.
A detailer combines
chemicals, equipment as well as knowledge of the materials used in automotive
manufacturing (vehicle surfaces). ‘Chemicals’, refers to the cleaning and
protection products used, ‘equipment,’ refers to the tools used, for example,
random orbital polishers, high-speed rotary polishers, extractors and power
washers, to name but a few. Vehicle surfaces require a basic understanding of
chemistry and how to rejuvenate and protect each of the many and varied
material surfaces, regardless of its specific surface composition making
objective observations based upon experience, the results obtained, and
adjusting the techniques and products used as necessary.
A professional detailer should be able to answer these
questions; what are your
procedures for the removal of the following-
1.
Acid rain damage
2.
Sintered rail or brake dust
3.
Carpet cleaning and what equipment, tools and chemicals do you use?
4.
Correcting extreme dulling in a clear coat on dark colour paint (tools,
pads, chemicals and procedures).
5.
Can you name the various types of leather, the properties of each and
what leather is most commonly used in automobiles?
6.
What is the most common material used in automobile carpets?
It requires -
·
Knowledge
of paint technology and the differences between single stage and multiple stage
paint
·
Knowledge
of clear coats and their reactions to different types of compounds and polishes
·
Ability
to appropriately choose proper equipment, pads, and match chemicals to
different materials
·
Knowledge
of various types of fabrics, carbon fibre, finished leathers and other very
difficult surfaces
Will a full professional
detail increase the resale value?
By presenting
the vehicle in a clean and as close to new as possible condition will increase
its selling price. A clean detailed vehicle
in itself will make the car command a higher price (in most cases) a vehicle that has uncared
for , stained and faded paint will be perceived as worth less than it could be
Go to Kelly Blue Book or
Edmunds and check out the difference in the trade-in and resale values of an
Excellent condition versus Good or Fair condition; it’s usually several
hundred, if not thousands of dollars, this price differential will be greater
for collectable vehicles.
(CNN) “8 easy ways to boost
your car's value” - http://edition.cnn.com/2011/BUSINESS/07/06/money.car.value/
Choosing and trusting a
professional auto detailer can be a tough decision; when you look for a
detailer you want a person you can trust with your vehicle, one with
experience, knowledge and specialized training, one who provides the best
possible workmanship and products for a fair price.
It is said that the highest
art is simplicity; usually experts in their field make what they do look
simple, this is due to their technique and extensive experience
For many, the thought of
spending over $300 for cleaning and applying protection to - $450 - 1000 plus
for pint surface correction / renovation seems faintly ludicrous, especially
when an automatic car-wash charges less than $30, and there are many products
available from high street retailers that claim to shine your car to
perfection. The reality is that to detail a vehicle correctly takes time
(typically 6-8 hours) and the better cosmetic restoration products are not
usually available at a local auto superstore. Professionalism and the overall
customer experience are also very important...
There no standard of what a detail consists of in this industry;
detailers from different locations charge a wide spectrum of fees depending on
their experience, geographical location, scope of work (i.e. their
interpretation of what a detail should consist of) and the type of products
used and cars they're working on.
It is in your best interests
to ask question about what actual work is involved. The most significant costs
involved are labour; products are not a huge component of a details cost,
although using premium car care products will make some difference to a details
quality. Things like detailer's experience, marketing the company, insurance;
taxes, overheads, etc. will be the larger factors in a price of a detail. Even
if you're not that astute about cosmetic restoration, if you ask questions on
the process common sense will enable you to make an informed decision
For the professional
detailer there are three major groups
1.
Volume (car dealerships or daily drivers that just require a
wash, one-step polish and interior vacuum)
2.
High-end work (this entails paint correction and both interior
and exterior cosmetic restoration )
3.
Concours or Show Car Cosmetic restoration (keep in mind that inspection is done to
‘white glove’ standards)
Volume cosmetic restoration
Volume cosmetic
restoration is where the most money is
to be made, catering towards people who
don’t care about paint correction, or cosmetic restoration , but just want
their vehicle clean and shiny.
But be
cognizant that vehicle dealership work is very much bottom-line driven and the
lowest bidder will almost always be successful winning it. This is partly the
reason so many dealership and high volume production shop detailers suffer from
a bad reputation.
Do not make
the mistake of treating this work like you would cosmetic restoration vehicles
for our regular customers as volume work is all about speed, cost effective
products and working efficiency while still producing a reasonable end product
in the time allocated. You can’t spend 6 or 8 hours on a vehicle detail that
you’re being paid $100 and expect to make a reasonable profit from. You will
need to work smarter (efficiently) not harder as you’ll need to process several
vehicles per day
Becoming a High-end Detailer
High-end auto cosmetic restoration is
one of the most misunderstood markets in cosmetic restoration; high-end
vehicles do not necessarily equate to high-end cosmetic restoration. It must be
explained to the prospective client the steps involved and the importance of
maintaining the finish accomplished, it is also important that they realise how
much work is involved in its upkeep
Customer
expectations are constantly rising and your competitors aren’t going to slow
down. Now is the time to raise your game.
Advanced cosmetic
restoration; comes about with plenty of experience and when someone becomes so
in tune with their craft it becomes art. High end A-list vehicles and prestige
concourse entrants; customers in this type of niche market will have their
vehicles detailed on a fairly regular basis, especially during the concourse
show season. More time and care along with specialised products is required to
detail a high-end or super car than it takes to do a minivan or daily driver.
This is partly due to the
advanced materials used like glove soft finished leather, exotic woods and
carbon fibre, special paint finishes, carbon fibre disc brakes; this is often
an $8000 option and requires specialist care/knowledge, as well as other specialist
materials. These types of cars need to be detailed to provide a flawless finish
and this is why it requires specific experience, knowledge and a good eye for
every little detail.
Most owners of this type of
vehicle are looking for a high level of expertise and are willing to pay a
premium for it. Depending on the condition of the vehicle and what level of
finish they require it will take anything from one to four days to complete and
charges will range from $500.00 to over $1200.00
Building long
lasting customer relationships should be your main goal, ideally you want to
establish a customer base that uses you not only for the major concourse
details, but also for maintaining their vehicles on a weekly to monthly basis.
What is the best demographic to cater to
as a detailer?
If you live in
an area where there are people with prestige cars and high disposable incomes,
the sky is the limit.
Once you
realize how much you don’t know, only then will you be willing to research and
enhance your knowledge and understanding. I would strongly recommend that you
learn the most you can from Internet cosmetic restoration forums you’ll find a
wealth of knowledge from people who have experience of most if not all of the
problems you’re likely to encounter as well as the existing high end detailers
who contribute and are making a lucrative living with this type of cosmetic restoration.
As an experienced concourse
detailer you need to know how to tackle any cosmetic restoration problem, including paint and interior renovation / restoration that comes
along, although it is impossible to prepare for every situation possible, the
more knowledgeable you are, the more valuable you become, and hence the more
you can charge for your services.
With a well thought out
business and a solid marketing plan, a good work ethics, quality tools,
products and workmanship, along with outstanding customer service, knowledge
and experience of products and the tools of your trade you'll be on your way to
achieving success. (See also “What
detailers should know and the skills required”)
[Good quality is never cheap, and poor quality is never good] - Anon
Help
them to find your Business
Establishing a new business
or moving to a new town, the first thing you should do is create a Google Local
Business entry. Then prospective buyer
will know where to find you. It's a free way to get on the first page of Google
in the city you service.
Here's how to create your
Google Local Business entry, step by step:
2.
Follow the directions to create an account.
3.
Once your account is created, go to https://www.google.com/accounts and log in with the account information you
created in step 1.
4.
Once logged in, go to Google.com/LocalBusinessCenter
5.
Click Add New Business.
6.
Complete your contact information.
7.
Under "Category" be sure to type in Car Cosmetic restoration
Service (exactly as I typed it there, with capitals).
8.
Enter your hours of business, payment methods, and photos of
your business if you have them. A photo
of a car you finished is a good thing to upload, as Google prefers businesses
that provide photos.
9.
Google will call the phone number you list and give you a
verification number. Once the code is
entered, the listing will go live within 24 hours.
Customer Orientation
Can you and your team name three things
that set you apart from the competition?
There are a few reasons
people choose to do business with you;
1.
They feel comfortable with the company.
2.
They feel comfortable with and trust your abilities
3.
They want the service
4.
The price is what they consider to be ‘right’.
Choosing and trusting a
professional auto detailer can be a tough decision; when anyone looks for a
detailer they want someone they feel they can trust with their vehicle, one
with experience, knowledge and specialized training, one who provides the best
possible workmanship and products for a fair price.
When you go to a dealership
for a car service the CSR will usually
walk around the vehicle with you to discuss any problems and find out what you
think needs to be taken care of.
A detailer should also adopt
this method, it’s an ideal time to look around the vehicle and (a) spot any paint or other damage (b) ask the client what he want done (c) discuss your cosmetic restoration plan (c) answer any
questions they may have (d) Provide tips on
avoiding scratches by proper washing and drying techniques and any other tips
they can give to maintain the finish on the vehicle.
Client education in the
aesthetic care of their vehicle should be equally as important as the cosmetic restoration.
The most common cause of surface scratches is washing the car improperly, or
using unsuitable washing media, so I would suggest they explain or demonstrate
the correct vehicle paint washing technique (e)it’s also an ideal time to up-sell
other services, products, and etc.
The most important thing to
ensure repeat business and a satisfied client is to determine what aspect of cosmetic
restoration is most important to them, for some it’s just a clean and shine
car, for others it’s the interior.
So knowing what is important
for them, and satisfying that need is what’s of paramount importance, after all
you are catering to their desires not yours.
Before and After Photographs
You should have a portfolio
of vehicles your company have detailed / renovated, wither it be on your
website or a portfolio (or both)
Photograph ‘real life’
correction not just polished paint; clients have seen too many shiny car photos.
They have specific problems (upholstery and carpet stains, dog hair, stained
wheels, water spots) and they need assurance that you can remove them; a
picture is better than a thousand words; so show them specific problems and
solutions. To prove your competence with a before and after photograph
Paint Renovation
I would also add that paint
renovation (the removal of serious paint surface scratches is normally charged
on an hourly rate, an experienced paint renovation detailer will have a good
idea of how long this should take, so do ask for an estimated time and cost
before giving the go-ahead as this could cost between $450 - 1000.
Employees
The best way
to increase turnover / profit is to find reliable employees to work with you.
But always be cognizant that both of you are mutually critical to the company’s
success, so threat them accordingly. Bear in mind that we need to retain good
employees as well as customers “Hire for attitude, and train for skills”. Train
your staff to be courteous and don't use a reward system that undermines that
behaviour.
Providing a
clean well organized and enjoyable working environment, ongoing training,
empowerment and decent pay will go a long way towards the retention of loyal
employees.
·
If
you have employees you will have to abide by the labour laws in the State in
which you do business.
·
You
will have to purchase Workers Compensation Insurance.
·
You
will need both liability insurance and Garage owner's insurance
·
Ensure
that they act and work as ‘professionals’ at all times.
·
Provide
work shirts and ensure their work attire is maintained in as clean a condition
as possible
·
Ensure
that their ‘workspace’ is maintained in a clean and tidy state as possible
·
Train
them one-on one in the skills they need (Videos are a great training resource)
·
Either
you or an experienced detailer should mentor them.
·
Monitor
the work closely, do not micro-manage but provide guidance
·
Make
sure that a high quality is maintained by carrying out QA checks on finished
details.
·
Ensure
that they understand that company success is beneficial to both them and you
·
Become
the business owner not their best friend; always remain courteous, friendly and
understanding
·
Be
generous with praise for a job well done.
·
Praise
publically criticise privately
Professional Working Attire
Distinguish yourself from
the competition; always ensure you look more like a "business" than
just someone who cleans cars. Selling your service to an audience - it follows
then, that if the salesman doesn't look the part, he can expect the door to be
slammed in his face. Perception is reality from the customer's point of
view. A clean and well-presented work
vehicle, wearing a polo shirt and dark colour khaki pants or shorts; gives
people confidence in you and your business; which is the main reason most
people choose to purchase your services.
Jeans and / or t-shirts
present the wrong image. For a few extra
dollars you can get a few polo shirts embroidered with your company name / logo
instead. And ensure their work attire is maintained in as clean a condition as
possible.
Dark grey, dark blue and
black of course work the best. It goes without saying quality is of paramount
importance. If you do not put out a quality product, no amount of professional
image will make you successful.
Work Vehicle
I make sure to keep your
work vehicle clean and scratch free as your work vehicle speaks to your work, and
that’s going to the first vehicle they look at
Setting a Price
Setting a
price should be fairly simple, materials used plus, a percentage % of (b) items
1 -6, plus Labour costs, plus profit margin
Costs
Calculate an hourly rate
based on your costs of operation, any cost that is incurred by carrying out
business, including your salary and benefits. If the market will allow you to
charge more per hour charge it, but never less than what it costs you to
operate the business.
a) Materials used (car
care products) + expendables (i.e.
micro fibre towels, latex gloves, etc.) + depreciation on tools (machine
polisher, pads, vacuum, power washer, etc.)
b) Overhead Costs
1.
Tools
2.
Water
3.
Electricity
4.
Rent
or Lease
5.
Insurance,
business licence, and etc.
6.
Marketing
c) Labour
Estimated time
x expected hourly rate
To estimate labour wage cost
it’s important to include paid holidays (9) 4% vacation pay, 1.73% Worker's
Compensation Board (WCB) (both calculated on gross pay) a matching employees’ pension
plan (PP) contribution and pay 1.4X what our employees contribute to employee
insurance (EI).
As a general number for
actual labour costs multiply hourly rate 1.35 (not including benefits). At a
minimum wage of $10.25 per hour that equals $13.87 per hour. Your labour costs
should never exceed 30-35% of your total costs so you need to include 3.3x
labour costs included in sales to cover all your costs plus profit. This
equates to approx. $42-$45 an hour for a minimum wage employee. (Check these figures as they vary by
state)
d) Profit Margin
Percentage
profit that you expect to make on sales
e) Written Contract
Provide each client with a
written estimate and ensure they sign it to agree the costs. Remember a verbal
contract is not worth the paper it's written on Circle the damage, describe the
job, set a price, set a schedule, and get the signature. If there’s ever a
disagreement you have the terms of the deal in writing. It’s risky to service
hundreds of cars a year without a written agreement. This free check-in form is
simple and takes just 30-40 seconds to complete.
Business Forms (Free) - http://appliedcolors.com/car-cosmetic restoration -forms.html
f) Dealership Work
Order (Billing)
Before you do any work make sure they provide a written work
order stating the vehicles VIN number identification? Attach a copy of it to your invoice when
doing your billing. If possible get the work order as a purchase order through
the parts dept. Dealers will pay parts bills second only to new car invoices as
if the parts bills are not paid, their account get shut down very quickly.
Profit is NOT a bad word
You need to know "all" your costs and develop a
financial model and turn that into an hourly rate that will always make you a
profit it you estimate the job correctly in terms of time. That is why you can
get into trouble with posted prices; you are telling the customer this is the
cost without evaluating the vehicle first.
"Depends on
condition of the vehicle” then becomes meaningless. Your price should always de
dependent upon the time, materials and a margin for profit that it takes to
complete the job, unless you recover these operating costs you will not remain
in business for very long
Price reduction
Your competition doesn’t
lower your price, you do; price matching unless done with caution will lead to disaster
Reducing price obviously means a reduction in
profit, although reducing introductory prices is a different strategy, which
hopefully will bring future profit. When business is slow, especially when an
economy is in recession, there is great temptation to reduce your price. Price
reduction as a way to deal with a credit crunch and / or a slow economy is a
myth, albeit a dangerous one.
If your unit
price is $100 and the net profit after all expenses and salary is 10% ($10) but
you discount your prices in order to make a sale by 5% ($5) that is 50% of net
profit. Your clients will receive the message that you are desperate for work
and it also set a precedent and devalues your perceived value.
There is a big difference
between ‘price shopping’ and shopping for value. Customers who shop solely on
price will never be loyal customers, the next time they need a detail they will
again look for the lowest price. Once customers start shopping for price as opposed
to value, and once you’ve offered a price reduction it’s very difficult to
recover from and raise prices once the economy improves.
Market to customers who are
looking for quality and service, providing these attributes are given
consistently they will remain loyal, repeat customers. Focus on value and the
service offered and never apologise for your price.
Other resources –
80/20 Rule
Equates to getting more done with less effort;
eliminate wasteful activities, and sell more to your best customers?
The 80/20 rule states that 80% of your
production is the result of just 20% of your efforts. Put another way, 80% of
your sales are derived from just 20% of your daily activity as a detailer. Most
of what business owners do is low value.
Eliminate the 80% of efforts that produce poor results.
Cosmetic restoration Pricing Guide
As with most
other things, the price of automotive cosmetic restoration varies by quite a
wide margin. Many more people are concerned with perceived value (a cheap
price) as opposed to quality; the secret is to sell quality over price, while
keeping in mind client needs. Don’t try
to compete with their price as they can’t compete with your quality.
The cost of
having a professional perform a cosmetic restoration job on your vehicle will
vary by geographical region, the experience and reputation of the detailer, and
the condition of your vehicle, and your expectations of the finished detail,
among other factors. Most detailers will offer a specified package of services
that are included in their standard prices, and generally will provide
additional services on request for an additional fee.
Check to see
what your direct competition is charging. This is far more relevant than what
others are charging hundreds of miles away in an entirely different
demographic.
What people
will pay you in your market depends on the demographics in your area, i.e.
amount of disposal income, types of automobiles, area house pricing, if local
people consider their time valuable and are prepared to pay for a professional
detail as opposed to DIY, as well as your reputation.
It takes us
about 8-10 hours to do a 1-2 step paint
detail ($45-60 per hour) so depending on location / skill level / /reputation, to transform your
vehicle back to ‘like-new condition’. A Professional using high quality products may spend over $40 in
product use alone; so expect to pay a fair price for the amount of work involved.
Charging by the hour will
scare away clients in most cases as they want to know what it’s going to cost
before they will allow you to
start, so a fairly accurate estimate
will ease their mind, even if it’s a ‘between X and Y type estimate. With enough
experience you’ll find your estimates become more accurate.
“How
much would a ‘full detail of my vehicle cost?”
Detailer’s advertise full
details anywhere from $125 -450 that’s a huge difference. So to make a fair
comparison we must define what constitutes a ‘full detail’
1.
Generally this implies that the vehicle’ exterior is washed, the
wheel surfaces, tyres and wheel wells are cleaned and a protection product or
dressing is applied. The windows, trim (rubber seals, vinyl, and etc.) are
cleaned and protected.
2.
The interior and seating surfaces are vacuumed; interior
surfaces (dash, door sills, and etc.) are cleaned and protected. Windows are
cleaned as well as the door jambs and door and window seals protected
3.
It will usually include a single-step polish that will remove
minor surface scratches and the application of a wax or sealant o protect the
paint
4.
The engine is usually considered a specialized service and is
mostly excluded.
This should provide a basic
understanding of what is covered in a ‘full detail.
The price charged is ‘a sum of its parts’
What washing method is used? Some volume-based
places and many dealerships will use an automated tunnel wash (using brushes or
“soft cloths” that do the cleaning). These will typically be the least expensive
(first cost anyway) as these methods impart scratches to the paint surface that
will eventually require ‘paint renovation / correction’, but more of the later.
The least expensive (because
it takes the most time) the two-bucket wash method that uses Grit Guards; this
method is the most gentle on the paint (and thorough) but doesn’t cause surface
scratches. This method takes upwards of an hour to complete and is usually
combined with a thorough but again gentle drying method that minimizes surface scratches
as opposed to drying the surface with a towel.
Cleaning / Protection Schedule
A suggested regimen to keep
the vehicle looking its best (aesthetics) and keeping it protected-
1.
Initial reconditioning detail – this gives the vehicle a fresh
clean start; it is easier to maintain a clean car rather than a dirty one.
2.
After three months- re-apply wax sacrificial protection –
washing will be easier on a freshly waxed car,
3.
After five months- complete detail (including interior) exterior
wash and paint protection apply ultra violet protection to prevent photo
degradation (fading)
4.
After seven months – a one or two-step machine polishing as
necessary to remove surface scratches.
5.
After nine months - complete detail (including interior)
exterior wash and paint protection apply ultra violet protection to prevent photo
degradation
6.
After nine months - re-apply wax and ultra violet sacrificial
protection
Maintenance:
·
Perform a two-bucket (summer) or Rinse less ONR wash (winter)
and use a damp micro fibre towel to wipe down surfaces and vacuum carpets once
a week
·
Look into the application of an active resin coating (Opti-Coat™) this will provide the most durable finish as well as
scratch resistance
·
Remove bird excrement as soon as possible, left for any length
of time they will etch the paint surface
Cosmetic restoration
Exterior (8 hours)
·
Wash and dry exterior paint – 1.5
·
Detailer’s clay – 1.0
·
Tyres and Wheel surfaces – 0.5
·
Clean exterior glass – 0.5
·
Clean and lightly polish paint – 1.5
·
Wax or seal paint -1.0
·
Clean and protect rubber seals – 0.5
·
Exhaust, tyres and trim etc. 1.5 hours
Interior (4.5 hours)
·
Brush and Vacuum carpets – 0.5
·
Shampoo mats – 0.5
·
Shampoo / extract carpet – 1.0
·
Clean upholstery – 1.0
·
Apply protection to vinyl and leather – 0.5
·
Clean interior glass -0.5
·
Deodorize interior - 10 min
·
Protect carpet and upholstery – 0.5
This level of detail on an
average sized and condition vehicle would take approx. 13 hours, a larger
vehicle will obviously take more time, most professional detailers will charge
between $400 and $550 to do this level of work.
Depending on location /
skill level / /reputation, to transform a vehicle back to ‘like-new condition;
so expect to pay a fair price for the amount of work and materials involved.
Checklist
·
Pre-inspect the vehicle
·
For paint renovation mark-up a vehicle outline showing paint
thickness measurements
·
Photograph (time stamped) highlighting existing damage /
bodywork issues
·
Note any serious scratches, stains or tears to interior
materials
·
Note stains or heavily soiled carpet or upholstery
·
Document any wheel surface damage
·
Note any adhesive residue, tree sap, bug spatters (once removed
they may show surface etching)
·
Remove all trash from interior including trunk, ashtray and seat
folds and place small change or clients personal items in Ziploc bag
·
Place a paper name tag on ignition keys
Give
the client a copy of this list before they leave (see also written contracts)
1.
Pre-spot and brush stained or heavily soiled areas
2.
Clean wheels and wheel wells
3.
Clean engine
4.
Remove any eaves, debris in jambs and cowlings
5.
Remove tar and/or adhesive residue
6.
Wash vehicle
7.
Clay vehicle if needed
8.
Remove tree sap if needed
9.
Polish and apply paint protection
10.
Remove any polish residue
11.
Dress tires
12.
Interior cleaning:
13.
Remove all items from interior and place in a Ziploc bag
14.
Vacuum all surfaces
15.
Pre-soak carpet and upholstery stains
16.
Scrub stained areas with brush
17.
Finish cleaning carpet and upholstery and apply fabric guard
18.
Clean all interior surfaces, vinyl, and leather
19.
Dress all interior surfaces
20.
Clean interior and exterior glass
21.
Replace all items in vehicle (Ziploc bag)
22.
Final vehicle inspection
Time Management
Creating a productive and
efficient workflow is number one priority for proper time management. Organize
tools and products on a cosmetic restoration cart so that you have everything you need
right where you can find and ensuring it's always in the same place will reduce
your time significantly. Chasing supplies around the shop is by far the biggest
time waster there is.
‘Work smarter not harder’. Formulate a cosmetic restoration
plan, then utilize proper cosmetic restoration techniques, combined with
quality products is what makes a details outcome, successful. When in doubt
always allow common sense to prevail.
Paint Renovation / Restoration
Surface preparation for polish / compounding
·
Wash 1 – 1.5 hours
·
Paint surface decontamination 2 -2.5 hours
·
Detailer’s clay 1.5 hours
·
Rinse and dry surface 2 -2.5
Paint correction details- as a basic guide for each stage
·
Test panel – 2-3 hours
·
I-Step polish – 4 -6 hours
·
Compound 8 – 10 hours
·
Polishing 10 – 12 hours per stage
·
Wipe down process 2 hours
·
Finishing 8 – 10 hours
·
Wet-sanding 3 – 4 hours per panel.
Sanding a paint surface is a
very labour intensive way to eliminate orange peel or other paint surface
problems; this method can take an entire day to sand and polish a vehicle
properly ($1200 +)
Multiply hours by hourly
rate ($30 -$75dependent upon experience / skill level and market demographic)
plus materials, plus overhead
Value is in the eye of the beholder
Up-selling
Besides having a variety of different products and services to
offer a client, you need to be able to ask key questions and recognize positive
and negative body language indicators and how to counteract them. Here are a
few suggestions that will enable you to increase your average sales
transactions. Help your client see these as a service as opposed to an add on
sale by emphasising their value
Do your team understand that the best way to sell is to ask
questions?
Typical additional services charge as follows:
·
Single-Step Paint Correction $250 - $300
·
Full Paint renovation
$450 - $650
·
Engine detail, $85 - $125
·
Pant decontamination $ 200 (Iron )
·
Windshield polishing $50-$75
·
Permanent Coating $250 - $350
·
Paint chip repair $50 minor - $200 major
·
Paint protection
coating (Opti-Coat™, Aquartz, etc.) $250
·
Headlight restoration (Polishing and UV-B radiation protection)$175-
$200
·
Paint overspray or cement splatter removal, $250
·
Black trim restoration, $50 - $150
·
AC system cleaning and cabin air filter replacement (1z
Klima-Cleaner Air Conditioning Cleaner) $100-$125
·
Odour Neutralizer / Deodorizing (Aquartz - So2Pure (CleanAir)
$65
·
Fabric / carpet
protection (Scotchgard) $50
·
Leather and Vinyl Repair
·
Windshield Polishing Restoration, $50 - $100 (TOTL Chip Repair
Kit)
·
Auto Glass Treatment, $50 - $75 ( Aquapel,
)
·
Wheel surface (cosmetic damage) repair / repaint, $125 per wheel
More specialized services
·
Paintless dent repair (PDR) $55 - $125 per dent
·
Paint Protection Film (PPF)$ dependent on size of vehicle and
coverage required
·
Carpet Dyeing and Colour Restoration, $200 - $350
·
Leather Renovation (Pigmentation)
·
Windshield Replacement
·
Odour, germ and allergen free driving with a 6-month
re-application (DrivePur)
These added-value services
will enhance your reputation if you’re able to fix these types of aesthetic
problems and become the source for high quality work. As with the successful sale of any product, educating the
customer is the key.
The above (USD) figures are only estimated costs and should be used
for guidance only as they will vary by location and size and condition of
vehicle
Customer Loyalty
Customer’s show loyalty when
they receive a service they value and enjoy; it’s as simple and as complicated
as that
Time Management
Creating a productive and
efficient workflow is number one priority for proper time management. Organize
tools and products on a cosmetic restoration cart so that you have everything you need
right where you can find and ensuring it's always in the same place will reduce
your time significantly. Chasing supplies around the shop is by far the biggest
time waster there is.
Formulate a cosmetic restoration
plan, then utilize proper cosmetic restoration techniques, combined with
quality products is what makes a details outcome, successful. When in doubt
always allow common sense to prevail.
Clients ‘missed’ appointment?
It’s part of doing business,
Dentists, Lawyers, Doctors, Hairdressers, etc., we all experience it. When a
customer does book an appointment, hold that appointment with a Credit Card.
Holding an appointment with a credit card is something that almost all large
service companies do, so if you are dealing with a customer that has money,
they will understand. It’s beneficial to you in a number of ways.
It also shows the customer
that you are serious about your time AND their time. It tells them “This time
has been allocated to you and as such you expect me to hold it for you, I
expect you to show up for it.” Tell them
that you have a missed service fee that will be applied to the card if they
don’t contact you and don’t show up for their appointment. Always keep in mind,
business is business. Your time is valuable.
Send a polite
‘reminder’ text message a day before the scheduled appointment this should at
least alleviate the forgetful client.
BookFresh is online scheduling and appointment
booking software
·
Easy
online appointment scheduling
·
Advertises
your services locally
·
Reminds
clients of their appointments
·
Notifies
you by SMS text and email
·
Connects
to your website
Smartphone
Smartphone’s are a useful
tool for any cosmetic restoration business-
GPS- every phone comes with
Google maps and navigation that saves you $70 to $300 dollars on a GPS system
like TomTom. It pin points exactly where you’re at and it will show you how to
get where you want to get at by car, foot, bike, and bus. The navigation guides
you step by step and the fastest way to get there.
·
Email- if you own a
domain name josh@alluredetail.com (every professional should have one) or just
a Gmail account (alluredetail@gmail.com) its syncs to your phone so you get
emails as soon as you get them on your computer, also with the qwerty keyboard
you can read and answer emails. I have received 3 very big accounts for having
this feature with me. It shows you are serious about your business and not
allowing them to email other businesses.
·
Docs - you can store proposals you can change the name of
company on the go and respond to a potential customer. Or if you have ideas on
blogs you can store them here. If you have a secretary and have things to do
you can work through here to get stuff done
iPhone credit card reader/swipe
No merchant account is
required, like a lot of banks require for their card readers, no monthly fees
(like PayPal pro), no need to buy a laptop, 3G card, and a bulky card swipe.
Card numbers are never stored, they are sent to the server via SSL and the
processing company takes care of it from there.
The cost is 2.75% per
transaction, and the plug-in swipe is available free of charge. Based on transaction frequency and amount
there is an opportunity to receive a lower rate. You just sign up, put in all
your business information, and it links right to your business account (similar
systems are being offered for other phones) For Andriod based
phones, you need to check out Squareup their card processing
fees are: 2.75% + 15¢ for swiped transactions, 3.5% + 15¢ for keyed-in
transactions
Wireless Credit Card Processing
With Bluepay
cutting-edge mobile credit card processing solutions, your
business can be wire-free while you take advantage of our competitive mobile
merchant account rates -
http://www.bluepay.com/mobilewireless
RV Cosmetic restoration
Providing service
for RVs is a way to increase your profits without a large investment in new
equipment and chemicals. There is a large population of private RV owners who
are willing to purchase the services to keep their coaches looking great. With
some marketing to different RV service providers and your current customer
base, along with the right pricing structure and a commitment to quality
service, you can take advantage of this profitable business. Pricing formula
–RV length / 2 x hourly rate; adjusted for age and condition of the coach
Paint Thickness Gauge (PTG)
An electronic paint
thickness gauge can be an invaluable tool, before buffing it’s always a good
idea to check the paint film thickness to see how much of the paint film
thickness available, check it periodically during the process and on completion
to see how much was removed. Take measurements with a paint and coating
thickness gauge
Take measurements with paint
and coating thickness gauge and mark them on a template; this will provide a
guideline and a future reference document for future polishing so that you have
a reading of before / after polishing. Take readings on each panel left – right
every 2- 4 inches, then drop down 2-inches and repeat - http://s3.photobucket.com/albums/y88/TOGWT
® /?action=view¤t=carplan9br-3.jpg
All the major car manufacturers
specify that measurements should be taken before, during and after these steps.
This is primarily because removal of too much clear coat can cause paint
failure over time due to the fact that UVR absorption is the job of the clear
coat. If an insufficient thickness of clear remains after polishing the colour
coat won't be protected from UV radiation.
For this reason, it’s also
recommended that paint be measured when buffing since you can’t see how much
paint is being removed during the buffing process. If too much clear is
removed, either on the original OEM finish or the refinished areas a warranty issue may develop down the road
it’s interesting to note that painters must now demonstrate proficiency with an
electronic paint thickness gauge in order to become certified to perform
refinish warranty work for General Motors Corp. (GM) vehicles.
Note- Take photographs of any and all damage
to the vehicle, one is showing the mileage and any warning light that are on
when engine is running
Photography
Another useful piece of
marketing copy is a photographic portfolio of your cosmetic restoration work.
Try to show a cross-section of vehicles. Ferrari and Lamborghinis are great but
include some everyday vehicles (unless of course this is only the market segment
you sell too). Show a cross section of before and after details and don’t
forget to show a few vehicle interiors, after all that’s were most drivers
spend most of their time
As a
professional detailer you need to showcase your work as best you can. Put together a portfolio that includes high quality photographs
of vehicles you have detailed and some detail related articles, explaining to
potential customers what you do. A portfolio of your cosmetic restoration work is a great selling
tool.
Internet cosmetic
restoration forums all have a section (Detail Gallery) were you can showcase
your work as a form of advertising to potential clients. A decent camera with a
great lens makes the world of difference. Without good photographs, people find
it difficult to imagine what a difference a proper detail can make, after all
you cannot describe a ‘look’ with just words, as they say a picture is worth a
thousand of them
If you've ever removed
red-eye from a photograph, or used a spell checker to correct an essay, then
you know how computer software can enhance a raw photographic image.
·
Take photographs when the sun is setting
·
Use digital a photograph in an editing software picture editing
program (i.e. Paint Shop Professional X1) you can also adjust contrast, and
white balance from the camera
·
Open the digital photos in a picture editing software program
and use the tools to "sharpen" the image. The end result is a better,
more finely tuned picture.
Does the camera ever lie?
Photographs can now be
digitally altered to tell an entirely different story. In the age of the
airbrush, can we ever really believe our eyes?
Photoshop CS5 Content Aware is a
simple and easy program that allows users to ‘de-saturate’ the background
enough so there is still colour; Selective Colour this will make the ‘subject’
more vibrant than the background without being too obvious, or fill in parts of
the photo that are not desirable and allows easy manipulation of images, but
just be careful what claims you make for a product with ‘enhanced’ photographs
(i.e.’ Truth in Advertising’ ) as a professional detailer you will be expected
to replicate this in your work
Very subtle differences in
shadowing are often a give-away. Identifying exactly where the shadows fall on
an image reveals where the light source must have been to have created that
shade. Re-touching: sharpening blurred or under lit detail, but proportions of
basic colours in sequences of pixels are often not balanced after a re-touch.
Lighting -by
analysing all shadows in an image, scientists can tell whether a shot had a
single light source. RAW pictures; uploading jpeg images to a computer allows
its hard drive, which is much bigger than the camera’s, so that you can
manipulate the picture on a computer, which is not possible on a camera that
simply records .jpeg images.
Is this then cheating? Liken
it to the ‘air-brushed’ photographs of fashion models or celebrities, it has
very little to do with reality, you are creating an illusion that people ‘want’
to believe.
Recommended reading-
1.
Start Your Own Automobile Cosmetic restoration Business by Eileen Figure Sandlin
2.
Selling The Invisible" by Harry Beckwith
3.
The E-Myth Revisited: Why Most Small Businesses Don't Work and
What to Do About It by Michael E. Gerber
4.
What Clients Love: A Field Guide to Growing Your Business –
Harry Beckwith
5.
Mentored By A Millionaire by Steven K. Scott Amazon Books
6.
Think and Grow Rich! by
Napoleon Hill
7.
How to Start a Home-based Car Detailing Business - Renny Doyle
8.
The Seven Habits of Highly Effective
People by Stephen Covey
Recommended Software-
·
Service CEO - ServiceCEO Auto Cosmetic restoration Software - Service Business Software -
ServiceCEO
·
Quicken Quick Books - Accounting Software - QuickBooks
·
Executive Coaching and Business Coaching Martin Brossman is a
personal coach operating in the Raleigh, Durham and the Washington DC Area's.
Client referrals have extended his practice nationally and internationally.
Coaching areas include, personal coaching, executive coaching and business
coaching.- Personal Coach Martin Brossman serving Raleigh, Durham and the
Washington DC
I
would like to think that these articles become an asset to anyone who is new to
detailing and to professionals alike, as well as industry experts who seek to
advance their knowledge.
I hope the
above article was informative. By having some understanding of the ‘What’ and
‘Why’ as well as the ‘How’ along with a little science to help you understand
how the chemicals we use react, you can achieve the results you desire.
I would appreciate it if you would share this article as it
helps other detailers further their knowledge.Questions and/ or constructive
comments are always appreciated.
Copyright
© 2002 - 2012 TOGWT® (Established 1980) all rights reserved
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